Ali (a.k.a. prioress of the ‘Fire) is a founding partner and chief shooting
& branding officer who likewise holds a M.B.A. (master of brewing
administration) in Coffee Imbibement. She is fanatical about all things artistic (especially TrueFire Artists).
Born in a cross-fire hurricane to itinerant Appalachian mountain people and then sold for a barrel of gunpowder to a wandering clan of Eastern European gypsies, Brad (thankfully) found his way home at TrueFire and is a frequent "penner" of Riff content.
Amber is a easy going pixel crafter with a flair for all things typographical and music related. She holds a BFA in Graphic Design & Digital Media from the University of North Florida and has cozied into her niche as Creative Director here at TrueFire.
Jeff is the Director of Education at TrueFire, has released 8 music CDs, and 6 video instruction courses. He’s been a teacher for over 30 years and brings his own method and style to students from around the world. He has written guitar columns for many magazines and conducted workshops and clinics throughout the US, Europe and Mexico.
Tommy Jamin is a graduate of the Recording Arts program at Full Sail University and has been crafting top-quality video and audio content as a professional digital media producer over the last 14 years. In addition to being Director of Production at TrueFire, he’s also a singer- songwriter, production gear & tech enthusiast and family man.
Zach Wendkos is TrueFire's Chief Experience Officer (CXO), and he heads up all our online marketing and media efforts. He has a degree in Economics from Princeton University and an MBA with focuses in Marketing and Finance from USF.
With Creative Utility Knife skills, Kyler bridges web and print, video, and digital images and has a passion for live events and all things musical. With his finger on the pulse of the live music scene, Kyler brings a keen editorial spirit to the magazine.